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My Thoughts About Fashion Photography |
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By Paola Zambony |
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My Thoughts About Fashion Photography by Paola Zambony
As a couture designer, I have a profound admiration for photography as an art form.
Having had the opportunity to be on both sides of the lens, I can say that I possess a
unique perspective that enables me to truly appreciate the artistic essence of photography.
It is a medium that allows for boundless creativity and expression, capturing the beauty
and intricacies of designs in a visually captivating way.
In fact, it was around the late 19th century when photography gained recognition in the
USA as a creative and visual form of expression through magazines and periodicals.
Great fashion photography is not easy by any means. Capturing wonderful fashion
photographs is a challenging task.
So What Is Fashion Photography?
Fashion photography is similar to editorial photography, which I adore and consider a
true art form. It's about collaboration, creativity, and pushing the boundaries of
imagination. like a stylish rendezvous between the worlds of fashion and photography.
It's all about capturing the essence of fashion, whether it's through stunning magazine
spreads, runway snapshots, showroom showcases, or location-based lookbooks. Fashion
photography can be a blend of artistry and commercial appeal; however, it is not to be
confused with commercial photography. In fashion photography, the emphasis extends
beyond the garments alone, encompassing the mood and styling of the image as well,
unlike the sole focus on garments in commercial photography. Its core focus remains on
portraying the dynamic relationship between fashion models and the clothing they wear.
What Does a Fashion Photographer Do?
Being a fashion photographer is more than just clicking a shutter button. It's about being
well-versed in the brands and personalities you work with. When handling commercial
assignments, fashion photographers need to understand the unique style and identity of
each fashion house.
When shooting for fashion and fashion editorials, they must grasp the specific style and
aesthetic conventions of the publication. Furthermore, a great fashion photographer stays
updated with the ever-evolving fashion industry. Their work should reflect the current
cultural moment while also possessing a timeless quality that transcends trends. Creating
that edge that makes them unique.
They need exceptional interpersonal skills. On a fashion shoot, they become part of a
larger team that includes models, hair stylists, fashion stylists, makeup artists, etc. A great
photographer may take on a leadership role, always ensuring that models feel
comfortable and confident.
Fashion photographers are often responsible for more than just capturing images. They
set up shots, working with natural and artificial lighting, and frequently work in various
locations, such as outdoor settings, studios, fashion show runways, or glamorous Fashion
Week events.
Many fashion photographers also handle their own photo editing. I personally prefer a
photographer who knows how to edit, as he/she was/is involved with the shoot and
knows my models and what I want to see in an image as it portrays my brand.
I believe building a strong rapport with the photographer is crucial because we embark on
a collaborative journey to create pure magic. A photoshoot is a beautiful manifestation of
teamwork, where every individual contributes their skills and expertise to bring the vision
to life.
In the world of fashion photography, everything comes together in a magical moment. It's
about capturing that perfect alignment where styling, poses, and expressions converge to
create a breathtaking and captivating image. This moment is the result of a remarkable
collaboration among the photographer, stylist, models, and the entire team.
So, in the realm of fashion photography, styling and posing are not just mere components but
rather part of the heart and soul that breathe life into the fashion being showcased.
It's through this careful orchestration that we create images that mesmerize, inspire, and
leave a lasting impression.
Photography is magic.
Paola Zambony-Zambony Couture
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